methodology | acdesign & strategy

Methodology

Design goes beyond just aesthetics–it shapes our products, services, experiences and how we perceive the world.

Learn a bit more about how I like to work within this 3-phase framework:

1. IDEATE

This is the stage where I deep-dive into the briefing/problem and immerse myself in your needs + wishes to come up with a strategic action plan. It may include one or more items on the list below:

• Design audit
• Brand & website immersion interview
• Benchmarks/competitors research
• UX research
• Interactive moodboard

The idea of a “one-size-fits-all” user or a “neutral” designer is an illusion, as true objectivity overlooks the importance of self-reflection.This process helps us reflect on our own perspectives and invites us to recognize our role in power dynamics and possible oppressions.

collaborative

and intentional

2. CREATE

The creation step is when the magic starts happening.
Whether we are talking visual identities, website design, a co-creation session, etc. (or all of them!). It is a highly collaborative & iterative divergent/convergent process and it may include one or more of the following items:

• Weekly/bi-weekly check-ins
• Brand presentation
• Sitemap
• User Experience (UX)
• Website presentation (UI)
• Design thinking framework development & research

It's essential to focus on the experiences of marginalized groups when asking design questions, so we can move away from traditional or dominant ways of thinking. By embracing multiple viewpoints, we move towards a more equitable and inclusive design process.

embodied

and iterative

Last but not least, we will collaborate* and iterate what is needed and adjust the last bits before the big launch or session. It includes one or more items below:

• Accessibility audit (WCAG standards)
• Basic SEO
• Pilot website
• Pilot framework
• Brand guidelines
• Training/how to’s

Collaboration is key to creating positive change and fostering meaningful conversations. When we embrace complexity, we open ourselves up to working with others in a way that is based on reciprocity and mutual understanding. It's not a simple or straight path but a dynamic and ongoing process of connecting, negotiating, and learning together.

3. Share